Author: L&D Contracting | Date: 6 May 2010 14h15

 

The medium of advertising in today's technologically advanced world is still very much based on exposure and reach. The good old saying “The bigger the better” really holds true when it comes to billboard branding and advertising, as billboard design is all about being eye catching and memorable.

 

Most of the billboards erected nowadays through adverting agencies are alongside and overhead main highways focusing on areas where all day traffic is guaranteed. In order to have the maximum impact, billboards need to be illuminated to ensure they are viewable 24 hours of the day. Focus is generally on off-ramps, on-ramps, intersections and highway interchanges, where traffic converges and thus slows down long enough for people to really take note of the advert.

Billboard Structure and Design

 

When it comes to billboards and billboard design it is important for them to be structurally sound, to withstand all external element types, as well as practical. Considerations for weather elements include things such as internal or external lighting needing to be water proof, the advert material being able to withstand gale force winds without tearing and the steel structures being protected against rust.

 

This is where L&D Contracting can assist you.

L&D Contracting Service Offering

 

Since 1996 we have been erecting and maintaining billboard structures nationally and cross-border exports as far as Nigeria.

Commitment and dedication to detail comes standard at L&D Contracting. Billboard and advertising structures are extremely regulated at L&D to ensure all our work adheres to building codes and surpasses all expectation.

 

Part of our service offering is the design and installation of large outdoor advertising structures and billboards. L&D Contracting are able to custom design these structures to be any shape and size using the latest 3D design and drawing program software. Our billboard advertising can also be internally or externally illuminated.

 

Our full time engineer, with over 40 years experience, will ensure site checks carried out on all our sites. This involves checking that the structural and civil integrity is measured and calculated correctly into all our structures.

 

Our full time flighting department will ensure that your advert is flighted, moved or removed on time.

 

Whether you are an agency or a company wanting to make use of the prime real estate and subsequent brand exposure then L&D Contracting has the perfect product offerings and services for you.

 

To view examples of our commercial and industrial structures we have under click here >>

 

To view examples of our outdoor billboards and structures click here >>

 

Some of our current client base in terms of billboard advertising includes AD Outspost and Provantage.

 

Contact L&D Contracting

 

For more information on L&D Contracting as well as our product and service offering call us on 011 786 2429 or complete our on-line enquiry form here >>

 

 

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