Author: L&D Contracting | Date: 4 June 2010 15h55

 

Getting that initial exposure for your brand and then keeping it does not come by sitting back and wait for the public and potential consumers to find you. In the digital era we are living in today, companies need to be more proactive in their advertising and marketing campaigns. In order to do that businesses and brands need to make use of the various advertising mediums that will be the most beneficial for their particular product or service offering.

 

Nowadays every business does well to have a corporate website / blog as well as some form of directory listing, whether you are a large corporate company or a one man operation.

 

However if you are a large corporate or a new upcoming company or want to get your company on the map, you want to get enough people of the right demographics to become aware of your brand. To do this as well as to maintain a good media presence, it would be advisable to look at billboard advertising as a means to get there.

 

What is a billboard and billboard advertising?

 

According to Wikipedia the definition of a billboard is as follows: A billboard is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.

 

Location Location Location

 

It is important to have your billboard on the busiest highways and intersections and next to or on the most obvious high density buildings. Making use of larger than life highway gantry billboards ensures exposure to high volumes of passing traffic thus building optimal brand recognition.

 

Creating a striking layout, with short bold statements and slogans is a great way of attracting immediate attention to the advert itself. Illumination of the billboard then allows for extra exposure and 24 hour visibility. Billboards are fully customizable and offer a creative platform for brands to “stand out”.

 

Advertising Benefits of Billboards

 

Strategically positioned billboards offer a captive audience. Motorists and commuters in peak hour traffic are limited by the speed at which the rest of the traffic is moving. Also most commuters and motorists spend at least 30-45 minutes on the main roads and highways in weekday traffic daily.

 

Main target areas include the metropolitan areas of Johannesburg, Pretoria, Durban and Cape Town. These are areas where maximum impact is achieved due to high audience reach.

 

Billboards can also integrate visuals into other media such as website etc, creating visual connection and brand dominance and visibility. All your campaigns can be interlinked for increased exposure.

To view examples of L&D Contracting outdoor billboards and structures click here >>

 

L&D Contracting Service Offering

 

L&D Contracting provide services for the design, engineering and complete installation of billboards and highway advertising structures.

 

For more information on L&D Contracting with regards to billboard manufacturing as well as any of their other products and service offerings call us on 011 786 2429 or complete our on-line enquiry form here >>

 

Examples of our commercial and industrial structures can be viewed here >>

 

 

Social Networking