Author: L&D Contracting | Date: 26 July 2010 13h15

 

Have you ever interrupted your thoughts for 5 minutes to think about the advertising you see all around you when driving? Not the ads themselves, but more the frames that support the content. With new forms of outdoor advertising evolving on a daily basis, brand contact is becoming more and more interesting.

It is however only made possible with the use of steel frames and structures. Without these, it would be impossible to support the large billboards, building wraps and signage that have become a part of our everyday transport routes.

L & D Contracting is a member of the Southern African Institute of steel construction. Started in 1996,

L & D was as a small business that has now taken to the spaces and streets, and transformed into a thriving company. As one of the largest industrial providers of steel structures, billboard frames and other outdoor advertising structures, L & D provides a large variety of both products and services.

Products

With a number of indoor and outdoor advertising projects under the belt, the sky is the limit with L & D Contracting. Well maybe not the sky, but close to. Working with engineers, project managers and subcontractors ensures that all jobs are followed through smoothly. Supplying steelwork to shopping malls, gyms, motor dealerships and an array of outdoor companies, L & D is responsible for most outdoor mediums we see on a daily basis.

Outdoor advertising is becoming the better choice for brands these days. There are more and more companies who have turned to a highway, a main road, a tall building or a bridge. This form of advertising provides more exposure than most other mediums.

Outdoor advertising and billboard structures come in all shapes and sizes. Companies may also choose an internal or external lighting source for their billboards. This creates more exposure at night and in rainy weather. There are a number of outdoor advertising mediums that require structures or frames.

▪ Temporary structures

▪ Building wraps

▪ Construction wraps

▪ Lightboxes

▪ Wall mounted structures

▪ Bridge mounted structures

Services

L & D offer a number of services. The beginning stages of planning are the most vital. The process of forming ideas and drawing plans allows for outdoor advertising and billboards to be practical, structurally secure and of course provide maximum exposure and impact.

Structural and civil engineers assist with site checks and crucial calculations to provide peace of mind with regards to stability. A technical manager ensures that all outdoor advertising and billboard structures are of the highest quality.

Using state- of- the- art design and drawing programs, in- house draughtsmen are able to ensure that the best quality image and advert is sent to the factory for printing. A full time flighting department is responsible for the flighting and removal of the advert at the correct time.

For more information on outdoor advertising and billboard structures call L & D on 011 786 2429

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